Articles
FALL FASHION, NOW.
By Jurgen Reisch
WHO’S AFRAID OF THE BIG, BAD WEB?
ECPs say online competitors are their biggest concern—but fear not, as we break down the insider deets on 3 top Rx eyewear sites + deliver 10 brilliant tips for ECPs to thrive in today’s wildly competitive landscape
WELCOME TO LAS VEGAS
VISIONARY.
THE WORKHORSE OF 2ND-PAIR SALES
5 surefire tips for increasing sales of occupational/computer eyewear, from an O.D.-and-optician duo that has mastered the process
EDITOR’S LETTER
Feeling Wild?
TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE
Do You Screen Responsibly?
TRENDSPOTTING: FIRST PERSON
5 Questions for…
THE OPTICAL CHECKLIST
This month, we focus on the power of social media—and deliver a specific to-do list to help you kickstart your program
SOCIAL MEDIA
The EB Social Media Hot List
OCULAR AESTHETICS
Lash Obsessions
LOW VISION
Got Marketing Prowess?
EYE ON EQUIPMENT
Dawn to Dusk in the Lab
#DOMORE
Got Inspiration?
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
The 7 mantras of Selima Salaun
TREND TRACKER
COT! PINPOINTS THE KEY TRENDS OF INTEREST FOR CORPORATE OPTOMETRISTS
NEW GRAD
What Is Corporate Optometry?
BUSINESS INSIDER
Visioncare Credit Cards
MYTH BUSTERS
Think corporate optometry is all about long hours and low-quality care? Think again. Here, we debunk 5 common myths about the profession.
THE REAL DEAL
Get the facts on corporate optometry via the eye-opening results of our big research feature
By a better work-life balance
THE BACKSTORY
5 COT! TIPS FROM… Fallon Patel, O.D.