Articles
WHIMSICAL NATURE
Glitter, glam, saturated colors, and scaled-down, mod adult shapes. Fanciful, whimsical (and wearable) specs are bubbling up for contemporary kids, making eyewear a coveted accessory for them, and their parents. For kids and parents today, eyewear and eye
By Jurgen Reisch
ARE YOU A CHAMPION FOR VISION?
Kids, care, community—why becoming a community resource is a key component of family vision care
BORN TO BE DIGITAL?
Here’s what ECPs should know about today’s kids + their thirst for technology
BOOM OR BUST?
Get the inside scoop on what ECPs say about their frame + sunwear sales and strategies
HOT LIST
Tune In
EDITOR’S LETTER
All in the Family
IN THE OPTICAL
The Optical Checklist
SOCIAL MEDIA
The EB Social Media Hot List
VISION 101
Cataract Facts
MARKETING MATTERS
Digital Divine
LOW VISION
The Science of Interpretation
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
The 7 mantras of Sammy Hashemian, O.D., & Honey Hashemian, O.D.