Ask the Labs

Crazy AR; animal eyes; back to school

By KARLEN MCLEAN

Frame Introductions

New frame introductions

News

Motive acquired; eye exams made mandatory; VEW recap; 5 questions for Stephen Lovass

FYI

News bites from the industry

By Lindsey Aspinall Getz, Karlen

Last Word

Cutting Theft

By Heather Walter

Lens Tips

Rimless Pointers

By KARLEN MCLEAN

Hot Topic: Unsold Merchandise

Is your inventory passing its best-sold-by date? This guide to other, more efficient and cost-saving methods of moving your merchandise will keep your business fresh without returns

By ERINN MORGAN, Peter Baker

The Safety Zone

Safety eyewear can be a money maker for your practice, but it’s also your responsibility to educate patients on protecting their eyes

By Lindsey Aspinall Getz, Karlen

Lines and Launches

The latest frame collections

Positioning Poly and Trivex

Poly and Trivex are the strongest, safest lenses on the market today. But there are plenty of other reasons to up your recommendation and sales of this dynamic lens duo

By KARLEN MCLEAN

Ordering Problems and Solutions

This OLA article looks at how to increase success in ordering

By Alex Yoho, ABOM