Ask The Labs

Eye forget; wearing nylon; on the money

By Karlen McLean, ABOC, NCLC

Buyer's Forum

an Uphill Race

Buyer's Guide

By Kim Aubrey-Larcinese

Editor's Letter

Targeting Teens

Check it Out

OLA labs team up to promote the Check Yearly. See Clearly. program

By Alex Yoho, ABOM

Easy as 1,2,3

Technical advances make poly and Trivex easier to work with than ever

By SUSAN P. TARRANT

Elementary Marketing

One of the best ways to reach the 5 to 10 year old demographic is through schools. Here are some key ways in which ECPs are capitalizing on the school day to build their business.

Eye On Accessories

Kids Care Kit

By AMY SPIEZIO

Marketing Matters

Kids Care Kit

By ERINN MORGAN

Focus On Contact Lenses

Soft Sell

By Karlen McLean, ABOC, NCLC

Frame Introductions

By Joanne F. Schell

FYI

By Kim Aubrey-Larcinese

Last Word

By ERINN MORGAN

Multiple Choice

Today's kids need more than just one pair of glasses to keep up with their active lives.

By Joanne F. Schell, Gary Locke

Knee-High Dispensing

Fitting two-to five-year-old patients can be a piece of cake - depending on your knowledge of this group's special needs combined with practical yet fun frame and lens solutions.

By KARLEN MCLEAN

Lines and Launches

By Joanne F. Schell Photography by Peter Baker

Merchandising Resources

By Kim Aubrey-Larcinese

ask the doctor

ready resources

what’s it all about?

Low vision. What is it? Why There Is Hope...and Help

there IS hope

Though lost vision cannot be restored, a combination of vision training, rehabilitation, and learning how to use low vision devices can return something almost as important—independence.