A Life Aquatic

Shades of the sea brighten up summer eyewear

By Joanne F. Schell

Anti-High-Index Indicators

ECPs say that while high-index lenses are rapidly becoming a lens-of-choice, they also caution that not everyone is cutout for high-index. These red flags may signal recommendation away from high-index:

Publisher's Letter

Making Connections

Ask The Labs

Blurred edges; shaving specs; quick credit

By Karlen McLean, ABOC, NCLC

Business 101

Do you provide Value?

By Daniel Abramson

Buyer's Forum

Lens Appeal

Buyer's Guide

Tools of business

By Kim Aubrey-Larcinese

Editor's Letter

Communications 101

Fix And Fit

The Wonders of Rimless

By Alex Yoho, ABOM

How I...

Sell Photochromics to Boomers and Seniors

By KARLEN MCLEAN

Eye On Equipment

Movin' on Up

By Susan P. Tarrant

FYI

News bits from the industry

By Kim Aubrey-Larcinese

Frame Introductions

The latest in eyewear

How Low Can You Go?

Get the lowdown on short corridor PAL measurements, fitting techniques, and product knowledge to reduce redos and gain peace of mind with patients

By KARLEN MCLEAN, Peter Baker

How does your AR grow?

This OLA-sponsored article looks at improvements and growth opportunities in the category of anti-reflective lenses

By Alex Yoho, ABOM

High Time for High Index

Timely tips on what makes high index tick

By Karlen McLean, ABOC, NCLC

Last Word

Down to Business

By ERINN MORGAN

Lines & Launches

What's new for buyers

By Joanne F. Schell Photography by Peter Baker

Merchandising Resources

P.O.P. and marketing tools

By Kim Aubrey-Larcinese

Tint-Specific Equipment Tips

When it comes to selecting a tinting unit there are more considerations then just 'will it heat up my dyes'?