Featured
The Covid-19 Economic Outlook
EB checks in with ITR Economics CEO + Chief Economist Brian Beaulieu to get an expert analysis on how COVID-19 will affect the eyecare economy
By Brian Beaulieu
Trends, Now.
As we enter the world's new normal, a few distinct needs are emerging where eyewear can serve an in-the-moment function while also leaning into style. Join us on these pages for a look into three eyewear solutions that will pique patients’ int
By ERINN MORGAN
Point of Contact
EB's Contact Lens Virtual Focus Group study results help define the crucial directions for the category heading into eye care’s new normal
By KERRI ANN RAIMO
Departments
The Optometric Business Tracker
EB partners with GPN to provide coast-to-coast practice data revealing trends in optical sales + number of exams
The EB Optical Checklist
Optician + optical manager Sheena Taff keeps it real by highlighting the importance of routine procedures
By Sheena Taff
Staff Training
In today’s new era, training is more important than ever before—as is giving your staff a retail-savvy edge as we enter eye care’s new normal.
By Stephanie K. De Long
The Wild, Wild Web
In the midst of the Covid-19 crisis, having online search prowess takes on heightened urgency as consumers seek out ECPs who are committed to safeguarding the health and welfare of the greater community
By Denise Power
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
[In Case You Missed It]