Featured
Street x Sport
Performance specs get dialed up a notch this season with the edge of urban styling. From neon accents to wild wraps, street styling infiltrates sports sunwear in spades, maintaining its performance-enhancing features—from top-notch optics and sport-
By ERINN MORGAN
Are You in the Game?
5 simple O.D.-served steps to dialing in a competitive sports vision + sports eyewear specialty
Uber Tech, Now
Dreamers + creative problem-solvers are unveiling a trove of wildly innovative optical-related products to enhance consumers’ visual experience. We curate a lineup of 10 of the most enticing here.
By Denise Power
Departments
Teddy's Tour
Follow optician extraordinaire Teddy Hamilton along for a fantastically fun, instant-film-camera-fueled visual tour of cool optical shops across the country
The EB Optical Checklist
Optician + optical manager Sheena Taff has you set for spring with an inspiring checklist
By Sheena Taff
Staff Training
2 experts share just how to train your staff effectively on today’s ever-evolving ophthalmic technologies
By Stephanie K. De Long
The Wild, Wild Web
With slang all their own, young consumers wield hefty spending power. Want these digital natives as your fans? Here’s how to get them to “stan” you. It’s a good thing.
By Denise Power
Workload Hacks
The KonMari Optometrist, Lena Walker, O.D., shares 2 ways to tidy your workspace—and your mind.
The Business of Myopia Management
In this informative, new EB column, The Business of Myopia Management, we cover just that—a key area of focus today for ECPs from coast to coast.
By Stephanie K. De Long
Ocular Aesthetics
Bridgitte Shen Lee, O.D., FBCLA, FAAO, explores the ways that eyelids exfoliation and clogged meibomian gland expression services can help patients today
The Consumer Connection
Contagious author Jonah Berger unveils tactics to change anyone’s mind, even in today’s charged and polarized climate
By Denise Power
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
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