Featured
Inside the Front Lines
Two veteran eyecare pros share their uniquely successful paths to reopening their businesses after the Covid-19 shutdown.
Generation Future
Today’s generation of children is being shaped by the biggest health crisis of our lifetime.
By ERINN MORGAN
True Value.
Will pandemic-beleaguered patients focus on watching their wallets in the optical? We tap three ECPs for their expert outlook on specs savings and presenting product for a new era.
By KERRI ANN RAIMO
Departments
Optometric Business Tracker
EB partners with GPN to provide coast-to-coast practice data revealing trends in optical sales + number of exams
Staff Training
We reveal how to train staff to handle fearful patients and manage the myriad new office processes
By Stephanie K. De Long
Lab Insider
By SUSAN TARRANT
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
[In Case You Missed It]
The EB Optical Checklist
Optician + optical manager Sheena Taff helps eyecare professionals with a clear-cut, crucial guide on getting back to business
By Sheena Taff