Featured
A Women's Movement
The building blocks of women’s eyewear fashion inspire this season with a mash-up of trends—from uniquely fresh silhouettes to luscious, sophisticated colors that pop.
By ERINN MORGAN
Reopening Refresh
One Houston optometrist skilled in reopening protocols provides a from-the-field update on newly adjusted procedures PLUS 5 bonus ideas for new revenue sources.
Recovery, Coast to Coast
How are ECPs in different regions across the country coping with the Covid-19 crisis? EB's exclusive 2020 Annual Regional Report pinpoints key trends defined by U.S. Census Region.
By Stephanie K. De Long
Departments
Optometric Business Tracker
As eyecare businesses are getting back to business, exam and sales data reveals a recovery. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.
The EB Optical Checklist
Optician + optical manager Sheena Taff offers specific tips to help ECPs regain confidence and maintain a safe environment.
By Sheena Taff
Staff Training
8 expert-served tips for training staff to treat tots in today’s tough environment
By Stephanie K. De Long
The Wild, Wild Web
Loyalty guru Jenn McMillen of Incendio urges messaging that aligns and empathizes with consumers’ newly stoked concerns about safety as businesses reopen
By Denise Power
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
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