STYLE IN MOTION
IT’S A MOVEMENT.
ATHLETES WITH VISION
EB checks in with two world-class athletes—PGA pro Bubba Watson + Formula One driver Carlos Sainz Jr.—to get the inside line on how they enhance their performance with eyewear
ON YOUR MARK
Score a rundown of the sporty eyewear styles that your young patients (and their parents) can’t afford to miss
Rx FOR PERFORMANCE
2 sports-centric opticians lay out a winning game plan for fitting prescription lenses in those challenging sports frames
ACTIVELY ENGAGED
3 expert ECPs weigh in on matching contact lens materials + modalities to the specific needs of sports and active pursuits
EDITOR’S LETTER
Are You Living a Life of (Ath)leisure?
TRENDSPOTTING: FIRST PERSON
5 Questions for…
TRENDSPOTTING: STAR STYLE
Specs Appeal
BUYER’S FORUM
Evaluate. Adjust. Repeat.
THE WILD, WILD WEB
Competing With Online Sales, Part 2
ACCESSORIES
CLEAN SLATE
STORE DESIGN
The Station Keeper
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
Sunwear + Sharks