GENERATION NOW

THE CHANGING FACE OF MILLENNIALS

As they grow older, this much-sought-after generation is shifting how they shop, and how they buy everything from eggs to eyewear

MILLENNIALS + YOU

EB’s exclusive, second annual “Millennials + ECPs” focus group study specifically reveals how ECPs are approaching, reaching, and growing the finicky millennial market today

GEN Y IN FOCUS

Three super-savvy ECPs talk about meeting (and exceeding) the Rx lens needs of millennials

EDITOR’S LETTER

Millennial Download.

TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

Desert Solitaire

HOT LIST

Millennial Musings

VISION EXPO TRENDS

STAR STYLE

Specs Appeal

SOCIAL MEDIA

Facebook. LIVE. Go.

NEW DISPENSER

The Perfect Fit

CONTACT LENSES

Destined to Buy Online?

PRACTICE TRANSITIONS

To Buy or Not to Buy?

EYE ON EQUIPMENT

NOT Your Father’s Finishing Lab

LINES & LAUNCHES

THE NEWEST EYEWEAR FROM AROUND THE GLOBE

FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

BUYER’S GUIDE

THE LATEST IN TECH ADVANCES

FYI

News Bits From the Industry

LAST LOOK

Stylist to the Stars