IN FULL BLOOM
The stunning style of spectacles perfectly outfitted for spring is infused with luscious hues + pure flower power. The palette blooms with the must-have rouge-rich colors of the season, from rose and pink to burgundy. The silhouettes du jour range from pe
THE (ESSENTIAL) SOCIAL MEDIA GUIDE
A must-read, must-keep playbook to dialing in your business’s most engaging, inspiring, and business-boosting social program yet
DOWN TO EARTH
Take a gander at Pantone’s earthy Top 10 shades for Spring 2017 + four globally known eyewear designers serve up their own takes on the palette for specs this season
A DAY IN THE (CREATIVE) LIFE OF NICO ROSEILLIER
Follow along as the designer and De Rigo REM creative director goes from morning to night
SEEING FIT
Got patients with unique fitting needs? Hop on board the skyrocketing new category of Global Fit eyewear with the inside line from two ECPs who’ve dialed it in
THE BIG VISION EXPO EAST GUIDE
Welcome to the Big Apple Gear up for International Vision Expo East in a New York minute with our go-to guide packed with key show intel + inspiration
GOT. STRAIN?
The inside line on a hot new category of single-vision lenses engineered to address digital eye strain
INSIDER ADVANTAGE
What are your peers selling the most of when it comes to frames and sunwear? Our exclusive 2017 Frame + Sunwear Focus Group Study surveys ECPs from coast to coast to reveal what’s really happening in the optical
HOT LIST
Blog On
EDITOR’S LETTER
Do You Have Social Prowess?
TRENDSPOTTING: STAR STYLE
Specs Appeal
BUSINESS. WITH VISION.
Eye of the Cyber
SOCIAL MEDIA
Climbing the Social Ladder
FASHION TRENDS
EB Lookbook
VISION 101
Strain on the Wane?
WEB IDEAS
Get Googling
EYE ON EQUIPMENT
To the Rescue
LOW VISION
It Takes a Village
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
Bionic Man