A Walk in the Clouds

A look at a few of the popular web-based point-of-sale platforms designed for small businesses

By ALICIA HOGLUND

APPlying Lens Education

Digital apps designed to demonstrate lens options give patients a new way to understand complex technology while giving ECPs a new way to increase sales…and some intangible benefits, too

By SUSAN TARRANT

App-tivity on the Sales Floor

BUYER’S FORUM

Tech in the Spotlight

BUYER’S GUIDE

Product Watch

Diners & Optical: What's the Connection?

The SOCIAL CLUB

Are you maximizing—and monetizing—your social media initiatives?

By ERINN MORGAN

EDITOR’S LETTER

Posting Pointers

EYE ON EQUIPMENT

Is it Time?

Selling Frames in a Selfie Universe

Today’s frame consumers are never not shopping…so become a savvy seller by utilizing retail technology

By AMY SPIEZIO

EYECARE BY THE NUMBERS

The Five Percent Factor

FIRST PERSON

5 Questions for…

LAST WORD

Social Butterflies

FRAME INTRODUCTIONS

What’s In?

FIX AND FIT

If I had a Hammer

MERCHANDISING RESOURCES

Helpful Tools

LINES & LAUNCHES

Brand New

News

ON THE WEB

Color Me Spectacular

RETAIL OPS

Realistic Remakes

STAR STYLE

Starry-eyed