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BUSINESS 101

The Art of Helpful Expertise

BUYER’S FORUM

Buyers’ Choice

BUYER’S GUIDE

Product Watch

Hot Topic YOUR NEW REALITY: CUSTOMER BARGAINING

Consumer price negotiating is on the rise at retailers across the country. Find out why—and how to handle this big issue in your own business

By ERINN MORGAN

FRAME INTRODUCTIONS

What’s In?

Lose the Jargon

When it comes to presenting free-form technology to patients, cut the tech talk and focus on what these designs mean for their vision

By SUSAN TARRANT

EDITOR’S LETTER

Biz Qs

Framing A SALE

Cutting prices isn’t the only way to make your frames sell; here we explore other considerations

By AMY SPIEZIO

LAST WORD

Rainbow Connection

News

HEALTHCARE NAVIGATOR

FACT or FICTION

LINES & LAUNCHES

Brand New

MERCHANDISING RESOURCES

Helpful Tools

VEE ROUNDUP

New York State of Mind

HOW I...

Making Patients Family

PRACTICE ADVISORS

Profit Picture

STAR STYLE

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