Boys will be Boys
It’s Winsome and Win Some for today’s young male eyewear consumers, who are seeking vision correction, eye protection, style, and more from their glasses
By AMY SPIEZIO
BUYER’S FORUM
Big Opportunities, Little People
BUYER’S GUIDE
Product Watch
Kids Tap INTO TRENDS
A look at what influences the consumer reach of each childhood age group, from mom and must-have colors to the media and fashion trends
By ERINN MORGAN
EDITOR’S LETTER
Buying Smarter
FRAME INTRODUCTIONS
What’s In?
LAST WORD
Child’s Play
Making the Connection
A child’s ability to learn is severely compromised when he goes through school with an undetected vision problem. Here’s a look at some of the research
By SUSAN TARRANT
HR FORUM
Onboarding
LINES & LAUNCHES
Brand New
TAILS FROM THE OFFICE
Our Pets-in-Practice contest illustrates the fact that when canines get to work in optical, everyone is a winner
By AMY SPIEZIO
MERCHANDISING RESOURCES
Helpful Tools
PRACTICE ADVISORS
Balancing the Scorecard
VISIONOMICS
Harnessing the Power of Social Media
MARKETING MATTERS
Branding vs. Awareness
STAR STYLE
Starry-eyed