American DEMOGRAPHICS 2014

A REGIONAL REPORT ON BUSINESS AND THE U.S. ECONOMY

ASK THE LABS

Little Issues

BUSINESS 101

The Keepers...

BUYER’S FORUM

Twice as Nice

BUYER’S GUIDE

Product Watch

NORTHEAST: PICKING UP Speed

SOUTH: THE REALITY OF Recovery

FRAME INTRODUCTIONS

What’s In?

LAST WORD

Fun in the Sun(glasses)

MIDWEST: RECOVERING WITH Confidence

EDITOR’S LETTER

Economic Outlook

FIX AND FIT

Tilting Tips

LINES & LAUNCHES

Brand New

MERCHANDISING RESOURCES

Helpful Tools

WEST: A POSITIVE Outlook

HEALTHCARE NAVIGATOR

What’s In Your Back Pocket?

LENS TIPS

Putting Glass in Play

ON THE WEB

Get Connected

News

VISIONOMICS

Recalling Profit

REAL RETAIL

The Bottom Line Value of Training

STAR STYLE

Starry-eyed

Anatomy of an Eyeglass Prescription

By JENEAN CARLTON BA, ABOC, NCLC

Did you know?

L.O.V.E.

How to grow the right attitude to make your job a career

By TAMI HAGEMEYER, ABOC

Where Will Opticianry Take You?

If you’re just starting out and wondering where optics and opticianry can lead, here are the stories of five opticians, told in their own words, about the varied paths they have taken

By KARLEN MCLEAN