ASK THE LABS
Dispensing Glass
BODY Language
Words are one thing, but what are you really saying to patients?
By SAM WINNEGRAD, MBA, LDO
BUYER’S GUIDE
Product Watch
EYE ON EQUIPMENT
Cutting-Edge Service, Easy Profit
EDITOR’S LETTER
It’s SHOWTIME
EYECARE BY THE NUMBERS
The Economics of Conversion
FIX AND FIT
Fixing Fat Lenses
FOCUS ON LOW VISION
Understanding VIPs…
FRAMEBUYER | Buyers Forum
A Different Sort of Board
STAR STYLE
Starry-eyed
FRAME INTRODUCTIONS
What’s In?
MERCHANDISING RESOURCES
Helpful Tools
ON THE WEB
Get Connected
HEALTHY EYES
The UV Link
LAST WORD
The Selling Squad
Mars vs. Venus
An inside look at how the sexes shop differently—and what you can do to appeal to them in store
By ERINN MORGAN
When ONLY THIN AND LIGHT Will Do
A Back-to-Basics primer on high-index lenses, and when to dispense them to patients
By JENEAN CARLTON, ABOC, NCLC
REINVENT YOURSELF!
Here’s a step-by-step guide to upgrading your look, with examples of how one Indiana O.D. did it
By TRAVIS J. REED
LENS TIPS
Putting Luxe in the Lens
TAKING AIM
“Yes, doctor, there is an opportunity for new specialty sports niches in the medical model”
By BRAD WILLIAMS, O.D.
TRANSITIONS OPTICAL FAMILY OF PRODUCTS: A Lens for Every Patient
By JENEAN CARLTON, ABOC, NCLC
PRACTICE ADVISORS
The Pitfalls Of the Old Frame
RETAIL OPS
Don’t Buy Blind
TRAINING TACTICS
Using the New Retail Tools
VISIONOMICS
Tracking Practice Performance