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Thickness Issues
A look at some strategies for educating patients about what can be done to make them more comfortable in front of the small screen
By SUSAN TARRANT
Five questions for The Vision Council’s Raanan Naftalovich
Cool Clicks, License Lineup
New frame releases
News bits from the industry
Integrating In-Store
Mad for Mirrors
Sales drivers and promotions
Resistance vs. Proof
What’s new for buyers
An explanation of our current standards, sponsored by The Vision Council Optical Lab Division
By Alex Yoho, ABOM
Five in-office finishing trends that can benefit patient service and your bottom line
By SUSAN TARRANT