A New York
How one eyewear boutique created a store design as appealing and unexpected as the frames it carries
By ALICIA HOGLUND
Editor’s Letter
Selling "Stuff"
Ask the Labs
Lens Lessons
Business 101
Standard Markup? There’s No Such Thing
Buyer’s Forum
Shopping Trip
Buyer’s Guide
Tools of the business
First Person
Five questions for Vision Source’s Jim Greenwood
News
Cool Clicks, VEE in Review
Frame Introductions
New frame releases
FYI
News bits from the industry
Last Word
Hire a Winning Team
Trends Now
Men’s Sun Style
Retail Ops
Warranty Wherewithal
Lines & Launches
What’s new for buyers
Merchandising Resources
Sales drivers and promotions
Secret Shopping for Sun
Our team of editors went undercover to shop for sunglasses at opticals across the country to reveal how eyecare businesses scored with this niche
What’s in Store
An increasing array of non-optical products and services are being offered in-store by eyecare professionals and optical shops
The New Photochromics
A look at the myriad subcategories that have emerged within this popular lens option, and how they can benefit your patients
The Power of Polarization
The development of polarizing filters and how polarized sunwear benefits consumers