Business 101

Repair Checklist...Don’t Let Profit Leaks Drain Your Bottom Line

Buyer’s Guide

Tools of the business

Buying Group Roundup

Editor’s Letter

Talkin’Business

Emerald City

A look at the biggest color trends for spring

By ALICIA HOGLUND

News

License Lineup, Cool Clicks, On the Town

Eye on Equipment

When it’s Time to Change...

Eyecare by the Numbers

The Economics of Employee Turnover

Frame Introductions

New frame releases

FYI

News bits from the industry

Focus on Low Vision

The Readability Quotient

Free-Form Facts

A primer on free-form technology and what it means for lenses, your patients, and your practice

By SUSAN TARRANT

Last Word

Social Networking: Making it Work For You

Hollywood Glam

The Eye Gallery’s store design exudes luxury from top to bottom

By ERINN MORGAN

Information Gap

Members of The Vision Council’s Optical Lab Division weigh in on ways to decrease redos and remakes

Merchandising Resources

Sales drivers and promotions

Retail Ops

Syntax That Sells

Marketing Matters

Putting Your Best Face Forward

Transitions

Visionomics

4 Forensic Steps

Practice “Sellability”

Ten keys to selling your practice at a premium

Understanding Ocular Structures

An examination of the structures of the eye and how each plays an important role in vision

Buyer’s Forum

Riding the waves of style and strategy at Vision Expo East

Designers’Notebook

Insights from eyewear designers on how the world around them inspires optical creations

Hot Topic

An inside look at the pros and cons of commissions, spiffs, and bonuses

By ERINN MORGAN

Lines & Launches

The latest roll outs: Stella McCartney Ophthalmic by Luxottica, Polaroid Eyewear by Safilo, Chloé Eyewear by Marchon, L’Wren Scot Eyewear from Eastern States Eyewear, and Reebok Eyewear by FGX

Nautical Wave

The ocean inspires a rising tide of eyewear and sunwear