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Charging for Services
A keep-and-use guide to charging for services that covers the who, what, when, where, why, and how (much)
By Karlen McLean Illustrations By Jon Krause
Coordinating Bricks with Clicks
How some ECPs are finding the right balance for their business
By ERINN MORGAN
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Three Strategies for Selling to Spectators
From football to freestyle skiing, spectators follow their sport and emulate their heroes by wearing pro athletes’ endorsed sports eyewear styles and brands
By ERINN MORGAN
Polarized Performance
Tips for picking the best polarized lens colors to enhance visual performance in any light condition and activity
By Karlen McLean and Susan P. Tarrant