Ask the Labs

Progressive Thinking

Boomer Style

From buying trends to fashion choices, this generation isn’t retiring, even as they begin retiring

By AMY SPIEZIO

Editor's Letter

Who’s Your CXO?

News

License Lineup, Mido Preview, On the Town

By the Numbers

Opportunities in Segmentation

Frame Introductions

New frame releases

FYI

News bits from the industry

Last Word

Pure Retail Trends

Trends Now

Framing Families

Eye on Equipment

Four Elements of Financing

Visionomics

Age Matters

How I

What Football and Optical Have in Common

Merchandising Resources

Sales drivers and promotions

Lines and Launches

What’s new for buyers

Top 2013 Business Trends

An insider look into the optical market’s twists and turns for the upcoming new year

By ERINN MORGAN

Specialty Selling Strategies

Knowing your patients is the key to meeting their task-specific lens needs

By SUSAN P. TARRANT

Store Décor: Multigenerational Marketing

Design experts offer tips and tricks for creating a retail space that appeals to patients of all ages