Registration is now open for visitors attending Mido 2027, scheduled to take place February 6-8 at Fiera Milano Rho. Mido said in a press release that it is preparing for a fresh edition characterized by new developments and an increasingly strong international presence.  

Mido attracts industry professionals from more than 160 countries each year and brings together the entire eyewear and optical supply chain—from major companies and emerging designers to frame and lens manufacturers and machinery, as well as opticians, buyers, and distributors from around the world. Alongside established companies, Mido also devotes particular attention to new generations of professionals, designers, and talent, with 2 specifically dedicated areas: Academy and Start Up.

For exhibitors, Mido offers an international setting in which to present new products, collections and solutions, meet industry professionals from around the world, and develop new business opportunities.

The Vision Stage is dedicated to eyewear culture and one of the exhibition’s flagship initiatives. For more than 20 years, it has hosted meetings, seminars and workshops featuring industry leaders as well as personalities from the worlds of culture, economics, creativity, and innovation, together with members of the medical profession. The Vision Stage will be located in Pavilion 1 and, over the 3 days of the exhibition, will host about 20 events, including talks, keynotes, conferences, workshops, and in-depth sessions. The program, featuring high-profile guests and speakers, will become available on the Mido website, according to the press release. 

For 2027, Mido is enhancing the experience for visitors and exhibitors with My Fair Plus – Beyond the Exhibition, the new digital platform promoted by Fondazione Fiera Milano that offers opportunities to discover and experience Milano beyond the halls of Fiera Milano Rho. Through the platform, visitors and exhibitors will be able to book events and activities throughout the city, including exhibitions, performances, cultural attractions, experiences, and outstanding food and wine offerings. The aim is to give those traveling to Milano for Mido an opportunity to expand their experience and discover the city’s cultural, tourism and food and wine offerings.

For its international audience, Mido has arranged special travel deals for visitors and exhibitors from the United States, Canada, and Latin America, joined this year by visitors from the cities of Wenzhou, Shenzhen, and Shanghai, China.