Zeiss Launches Virtual Trade Show Experience

As the eyecare industry pivots to virtual activities amidst the COVID-19 pandemic, Zeiss Vision Care has launched an immersive virtual trade show experience with 360-degree views of its offerings.

Zeiss Vision Expo features a virtual rendering of the company’s actual trade show booth that would have been in place at Vision Expo East 2020. Available 24/7, the virtual booth features different stations for users to learn more about the company’s products, including a Remote Refraction Zone, Lens Zone, and the anticipated Zeiss SmartLife lens portfolio.

"The constant use of smart devices on-the-move has dramatically altered the way we use our eyes," says Jens Boy, president of Zeiss Vision Care North America. "Until today, ophthalmic lenses were not designed to address this type of visual behavior. ZEISS SmartLife is a game changer that will support greater visual comfort for patients of all ages, regardless of their prescription needs."

To access the virtual expo: