The 2024 #EBGameChanger Awardees

EB unveils the seventh annual #EBGameChanger honorees, 10 eyecare professionals who are changing the industry landscape for the better.

By Kerri Ann DeCindis, Stephanie K. De Long, Veronica Daub

The 2025 Economic Outlook for ECPs

The macroeconomy is forecast to gradually improve in the new year, and the eyecare industry is set to rise. Here, a top economist’s outlook for key themes for 2025 and how eyecare professionals can plan.

By Brian Beaulieu

Editor's Letter

By Kerri Ann DeCindis

TrendSpotting

By Kerri Ann DeCindis

Optometric Business Tracker

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN presents a forecast for 2025.

The EB Optical Checklist

Optical pro Sheena Taff outlines how to end the year on a prosperous note.

By Sheena Taff

Staff Training, Hiring + Retention

What not to do when looking for and onboarding new staff

By Stephanie K. De Long

Lab Insider

One optician shares insights into how a well-organized workflow, regular audits for improvement, and hands-on staff training translate to a consistent standard of quality in lens dispensing.

By Veronica Daub

#EBNewProducts: Retail Fashion

Trending style for the optical + beyond

Last Look

The EB Questionnaire with Jason Compton, O.D., FAAO

By Kerri Ann DeCindis