Features
Superlative Sunwear.
This Spring 2024 season, sunwear reaches new heights of design with avant-garde interpretations of color, silhouette, and pattern. Here, we reveal the season’s four key trends, including shapes that defy the natural order of eyewear, patterns with a wild side, twists on the classics, and a color that whispers “understated luxury” all the way.
By ERINN MORGAN
2024's 10 Mega Market Trends
A look at how business trended last year and what that means for this year and beyond.
By Stephanie K. De Long
The BIG Guide to Rx Sun Lens Sales
Top-tier practices share the secrets to their success in this sizzling specialty.
By Stephanie K. De Long
Web Exclusives
Peach Parade
A curated mix of frames to jumpstart your on-trend eyewear assortment in 2024.
By Veronica Daub
Departments
Editor's Letter
By ERINN MORGAN
Optometric Business Tracker
EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN focuses on the lifetime economic value of a patient to the eyecare practice.
The EB Optical Checklist
EB’s celebrated Optical Checklist gets a fresh format for the new year: an easy-to-follow list of action items, designed to fuel practice success.
By Sheena Taff
Staff Hiring, Training + Retention
Our employee retention roundup reveals how—and why—to retain workers in 2024.
By Stephanie K. De Long
Back to Basics
This installment of EB’s award-winning series focuses on dry eye sundries in the optical and aims to help staff debunk common misconceptions.
By Sheena Taff
Building Contacts
EB presents a laser-focused, data-driven look at your practice’s contact lens patients.
By Stephanie K. De Long
ICYMI
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