Features
High Performance
With an edge of high-tech performance features paired with mod style directions, the new wave of sports sunwear has a serious edge. Add to the mix the fact that today’s quarantine-weary consumers are getting active outside in droves like never befor
By ERINN MORGAN
Cut to the Chase
The founder and CEO of the surf-culture-inspired brand Blenders is leaning into success.
By ERINN MORGAN
The Ultimate Virtual Fitting Guide
With a pandemic pivot to woo eyewear customers in the Zoom-o-sphere, some opticians have added expert virtual fittings to their repertoire. Here, two highly innovative pros outline their own hybrid fitting methods.
By Denise Power
Sports Vision, in Focus.
Boulder-based fan favorite Sports Optical divulges its secrets to sports Rx lens success to serve up optimal vision for today’s burgeoning active customer base.
By Stephanie K. De Long
Departments
Optometric Business Tracker
As eyecare businesses head into the new year, exam and sales data reveals ongoing recovery and challenges. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.
The EB Optical Checklist
Optician + optical manager Sheena Taff dishes out top tips to keep your business running smoothly this month.
By Sheena Taff
Staff Training
The 22-store Dr. Tavel Family Eye Care shares how to pave a successful path for your practice’s staff training with everything from Lessonly to vendor support.
By Stephanie K. De Long
#EBSharetheMic
Our new livestream-meets-the-magazine series passes the mic to an industry icon to interview another luminary on today’s most pressing questions. Read on to see what happens when Howard Purcell, O.D., sits down with Derrick Artis, O.D.
By ERINN MORGAN
The OD Connection
Practice management tips for inching toward the new normal
By Stephanie K. De Long
#EBNewProducts
By Kerri Ann DeCindis
ICYMI
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