Features
On Point.
Unexpected details, colors, and silhouettes usher in the Fall 2019 fashion season with specs style that defines a purely welcome, refreshing new direction.
By ERINN MORGAN
Into the Wild
Stressing about competition from online sales? Here, we unpack 10 sizzling, ECP-served strategies to dial in your own strategic brick-and-mortar game plan to counter the wild, wild web.
By Barbara Thau
The Color Way
Does your product mix have a runway-ready palette? Get up to speed with our Fall/Winter 19/20 color report.
By Kerri Ann DeCindis
Welcome to Las Vegas. Imaginative.
The BIG Vision Expo West Guide
Bespoke Vision
Putting today's high-tech, ultra-personalized precision lens designs to work for patients + your business
Web Exclusives
Departments
Editor's Letter
Wild.
Articles
TRENDSPOTTING: TALKING POINTS
Daryl Squicciarini.
TRENDSPOTTING Q&A
The EB Convo with…Warby Parker’s Pratil Lal, O.D.
TRENDSPOTTING: TEDDY’S TOUR
Follow optician extraordinaire Teddy Hamilton along for a fantastically fun, instant-film-camera-fueled visual tour of cool optical shops across the country
IN THE OPTICAL
The Optical Checklist
THE ART OF (SOCIAL MEDIA) STORYTELLING
Telling a Story Worth Following
STAFF TRAINING
From Browser to Booster
VISUAL MERCHANDISING + STORE DESIGN
Holistic + Transparent
MANAGED CARE
The Managed Care Conundrum
LOW VISION
The Power of Visual Goals
#EBNEWPRODUCTS
GENTLE FENDI
#EBNEWPRODUCTS: RETAIL FASHION
Trending style for the optical + beyond
#EBNEWPRODUCTS: RETAIL TECH
Cutting-edge products for the optical + beyond
ICYMI
[In Case You Missed It]
LAST LOOK
Dawn to Dusk with Tarrence Lackran
EDITOR’S LETTER
Riding the Wave.
TREND TRACKER
COT! PINPOINTS THE KEY TRENDS OF INTEREST FOR CORPORATE OPTOMETRISTS
BUSINESS INSIDER
Get Involved
PATIENT OVERFLOW?
3 corporate O.D.s share their expert strategies for accommodating walk-in patients
THE COT! Q+A
THE INSIDE LINE...WITH DEAN BUTLER
THE BACKSTORY
LEADING BY EXAMPLE IAN YMALAY, O.D.