Articles
THE 2019 EB #GAMECHANGERS
Meet our 2019 #GameChangers: 10 women (all independent opticians, optometrists, and retailers) who are shaking things up in vision care and eyewear—and ushering in positive change in the industry.
THE 2020 ECONOMIC OUTLOOK
Brian Beaulieu, CEO of ITR Economics, lays out the facts to help eyecare professionals understand what 2020—and beyond—holds for their business
EDITOR'S LETTER
What Makes a Game Changer?
TRENDSPOTTING Q&A
The EB Convo with… VSP Retail’s Bill Vaughan
IN THE OPTICAL
The Optical Checklist
THE ART OF (SOCIAL MEDIA) STORYTELLING
Do You Have Rhythm?
STAFF TRAINING
Six Selling Strategies
VISUAL MERCHANDISING + STORE DESIGN
2020 Vision
#EBNEWPRODUCTS
LUXURY, MATERIALIZED
#EBNEWPRODUCTS: RETAIL FASHION
Trending style for the optical + beyond
#EBNEWPRODUCTS: RETAIL TECH
Cutting-edge products for the optical + beyond
ICYMI
[In Case You Missed It]
LAST LOOK
Dawn to Dusk with Fayiz Mahgoub, O.D.
EDITOR’S LETTER
Are You a Multitasking Pro?
TREND TRACKER
COT! PINPOINTS THE KEY TRENDS OF INTEREST FOR CORPORATE OPTOMETRISTS
NEW GRAD
Ready to Sign on the Dotted Line?
ARE YOU READY TO MULTITASK?
Thinking of expanding your scope by having multiple offices/subleases? 3 corporate O.D.s explain the pros and cons of it all.
The COT! Q+A
The Inside Line...With Bill Clark
THE BACKSTORY
Care for Kids Veronica Mendez, O.D.