Features
Eye Candy
Color-soaked sunwear is on point for the upcoming spring season, in every pop hue of the rainbow. The most on-trend colors include pastels from powder blue to soft pink, as well as bold colors from bright pink to flashy blue. Take a tour of the season.
By ERINN MORGAN
2019's 10 Mega Market Trends
EB's proprietary and wide-ranging ECP-focused research conducted throughout 2018 pinpoints both new product directions + key competitive categories. Get the 10 top trends here.
The Digital Eye
2 O.D.s share their smartest strategies for treating today's growing number of digital device user—plus a bonus guide to digital user types.
Web Exclusives
Lens Solutions for Digital Eye Strain
By SUSAN TARRANT
Departments
The EB Optical Checklist
Dig in for a fresh take on this popular EB column, delivered this year by highly respected optician + optical manager Sheena Taff
By Sheena Taff
Social Media
Dig into EB’s new-for-2019 column for a fresh take for your social media via building a compelling narrative
Staff Training 101
Welcome to EB’s new column series on staff training, packed with tips + intel on this vital endeavor for your business
By SUSAN TARRANT
Managed Care
Can you really profit with third-party plans? In this new column for 2019, we dig into the topic with expert optometrist Eric White, O.D.
By Eric White, O.D.
Contact Lenses
A roundup of contact lens subscription services that don’t cut the ECP out of the care—or revenue—cycle.
By SUSAN TARRANT
The Consumer Connection
“How to Wow” author Frances Cole Jones unpacks the art of sensitive—and sales-driving—management.
By Barbara Thau
Lines & Launches
The newest eyewear from around the globe
Frame Introductions
Eyewear additions and line extensions.
Buyer's Guide
The latest in tech advances.
FYI
News Bits From the Industry
Last Look
Dawn to Dusk with The Monocle Muse