CLASSICS, WITH A TWIST SHAKEN, NOT STIRRED.

This season, men’s eyewear pays homage to classic shapes, but those are mixed with fresh colors, accents, and materials that make these specs right on trend. Highly wearable and intensely appealing.

By Jurgen Reisch

THE BIG STAFF TRAINING GUIDE

You asked for it. And, here, we deliver a real get-down-to-business staff training handbook for eyecare professionals

PHOTOCHROMIC PRESENTATION GUIDE

7 smart steps to increasing photochromic lens sales, from 3 ECPs who’ve done it

HOT LIST

For the Gents

EDITOR’S LETTER

How Do You Train?

TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

STAR STYLE

Specs Appeal

BUSINESS. WITH VISION.

Community Relations

NEW DISPENSER

Having a Ball

EYE ON EQUIPMENT

Family Time

THE CONSUMER CONNECTION

Demystifying the Digital Shopper

By Barbara Thau

LINES & LAUNCHES

THE NEWEST EYEWEAR FROM AROUND THE GLOBE

FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

BUYER’S GUIDE

THE LATEST IN TECH ADVANCES

FYI

News Bits From the Industry

LAST LOOK

A Well-Suited Pair