Articles
TECHNOLOGY RULES
Specs’ gorgeous new game-changing technology delivers high on form + function
By Jurgen Reisch
THE TECH UPRISING
It’s the heyday of the digital revolution—but is your practice on board? Here, ECPs divulge 10 tips for selling high-tech frames + lenses
FUTURE TECH: DEFINED
What will tomorrow’s spectacle lenses look like? What will they do? Innovators in the lens field weigh in on what the future may hold for lens tech
EXAMINING EQUIPMENT
Our exclusive Eyecare Business 2017 Equipment Focus Group Study intel reveals how ECPs are using—and planning for—their in-house labs
HOT LIST
High-Tech Specs
EDITOR’S LETTER
Is Technology Your Friend?
TALKING POINTS
Hugh Parry…on Prevent Blindness’ Role in Public Health
STAR STYLE
Specs Appeal
THE WILD, WILD WEB
Connection, Established
ACCESSORIES
Best Case SCENARIO
SOCIAL MEDIA
Tweet Like a Songbird
VISUAL MERCHANDISING + STORE DESIGN
The Store of the Future
EYE ON EQUIPMENT
Letting the Lab Lead
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
Specs Tech Expert