Articles
IN THE CUT
LIGHT-AS-A-FEATHER, STUNNING RIMLESS AND SEMI-RIMLESS EYEWEAR PUTS THE ONUS ON THE LENS SIDE OF THE EQUATION. ETCHED, BEVELED, AND TATTOOED LENSES UP THE COOL FACTOR OF THE MINIMALIST FORM
BLUE LIGHT SPECIAL
A primer on the latest blue light info and products, PLUS see exactly how 2 ECPs have helped their patients—and built their business—by becoming Blue Light Specialists
AR-OK
Its Out with the old, in with the new. Everyone’s a winner with today’s superior anti-reflective coatings
ALL IN THE FAMILY
EB gets up close and personal with three dedicated contact lens wearers—a mom, a dad, and a preteen
HOT LIST
Out Of The Blue
EDITOR'S LETTER
What’s Our Purpose?
TRENDSPOTTING: TALKING POINTS
Massimo De Rigo + Mike Hundert …
BUYER'S FORUM
Singular Style
VISUAL MERCHANDISING
High Tech + High Touch
ACCESSORIES
Cutting Edge
PRACTICE INNOVATORS
Do You Prescribe Product From the Chair?
HEALTHCARE NAVIGATOR
Are You REALLY Marketing Your Practice?
THE CONSUMER CONNECTION
Are You Afraid?
lines & launches
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
NEW PRODUCTS
frame introductions
ON THE WEB
Get Connected
FYI
News Bits From the Industry
LAST LOOK
Style Renegade