STYLE IN MOTION

IT’S A MOVEMENT.

ATHLETES WITH VISION

EB checks in with two world-class athletes—PGA pro Bubba Watson + Formula One driver Carlos Sainz Jr.—to get the inside line on how they enhance their performance with eyewear

ON YOUR MARK

Score a rundown of the sporty eyewear styles that your young patients (and their parents) can’t afford to miss

Rx FOR PERFORMANCE

2 sports-centric opticians lay out a winning game plan for fitting prescription lenses in those challenging sports frames

ACTIVELY ENGAGED

3 expert ECPs weigh in on matching contact lens materials + modalities to the specific needs of sports and active pursuits

EDITOR’S LETTER

Are You Living a Life of (Ath)leisure?

TRENDSPOTTING THE BIGGEST TRENDS + NEWS YOU CAN USE

TRENDSPOTTING: FIRST PERSON

5 Questions for…

TRENDSPOTTING: STAR STYLE

Specs Appeal

BUYER’S FORUM

Evaluate. Adjust. Repeat.

THE WILD, WILD WEB

Competing With Online Sales, Part 2

ACCESSORIES

CLEAN SLATE

STORE DESIGN

The Station Keeper

THE CONSUMER CONNECTION

Are You Building Trust?

By Stephanie K. De Long

LINES & LAUNCHES

THE NEWEST EYEWEAR FROM AROUND THE GLOBE

FRAME INTRODUCTIONS

EYEWEAR ADDITIONS AND LINE EXTENSIONS

BUYER’S GUIDE

THE LATEST IN TECH ADVANCES

FYI

News Bits From the Industry

LAST LOOK

Sunwear + Sharks