Articles
ACCESSORIES
THE Kaleidoscope Effect
BUSINESS STRATEGIES
Dealing with Difficult Situations
OPULENCE FOUND
The best of high-end eyewear this season incorporates luscious color, bodacious browbar accents, feather-light metals, experimental prints, and purely opulent accents like leather and rich gold detailing.
DAWN TO DUSK
A Day in the (Inspired) Life of Edward Beiner
FYI
FYI...
HEALTHCARE NAVIGATOR
Are You REALLY Managing Your Practice?
LAST LOOK
Vision From Down Under
MILLENNIALS + LUXURY
Dig in here to see how to reach the generation that will (eventually) drive your upscale mix
By Barbara Thau
EDITOR’S LETTER
The Power of Praise
PREMIUM SALES PLAYBOOK
How can you meet the ever-changing needs + desires + moods of today’s high-end customer? Read on to learn exactly how two ECPs are pinpointing the right focus—and winning with luxe lenses
By Stephanie K. De Long
MAKING CONTACT
Our exclusive survey of eyecare professionals reveals which contact lens modalities are selling best + how ECPs are keeping online giants at bay
By SUSAN TARRANT
HOT LIST
The High-End Playlist
NEW PRODUCTS
lines & launches
NEW PRODUCTS
frame introductions
NEW PRODUCTS
buyer’s guide
TRENDSPOTTING: FIRST PERSON
5 Questions for…
TRENDSPOTTING: STAR STYLE
Specs Appeal
VISUAL MERCHANDISING
Simply Sustainable