BUSINESS 101

Creating a Universal Approach

BUYER’S FORUM

Growing into Children’s Optical

DOES YOUR SHOP POP? TAKE THIS TEST

From Hipster TO HIGHCHAIRS

The millennials are sweeping into parenthood with their own twist—and some traditions, too

By AMY SPIEZIO

EDITOR’S LETTER

Tomorrowland

FIX AND FIT

Got Your Nose!

ICD-10 Preparation Webinar Offered

Show Offs

How to create displays by considering kids as customers, not just consumers

By TRAVIS J REED

LAST WORD

Little Kids, Big Bucks

SCREEN TEENS (AND TOTS)

How lens technology is evolving to solve that which increased screen time has caused

By SUSAN TARRANT

HR FORUM

Keeping Peace in the Workplace

ON THE WEB

Get Connected

OPTI-SHOPPER

merchandising resources

OPTI-SHOPPER

lines & launches

OPTI-SHOPPER

frame introductions

OPTI-SHOPPER

buyer’s guide

Prepared for the Worst

When emergency situations happen—nothing beats being prepared

By Lindsey Getz, contributing writer

FRONT LINES

{JULY 2015} The Hot List

News

STATE Optical launches

TALKING POINTS

David Rips...ON NEW LENS TECHNOLOGY

Talking with David Rips, Younger Optics

THE CONSUMER CONNECTION

Kid DRIVERS

By ERINN MORGAN

STAR STYLE

Starry-eyed