BUSINESS 101

Working Smarter, Not Harder

BUYER’S FORUM

On the Move: Inventory with Wheels

BUYER’S GUIDE

Product Watch

Top 10 BUSINESS TRENDS FOR 2015

Ring in the New Year with insider market intelligence—and a few fresh business strategies for boosting profits

By ERINN MORGAN

FRAME GAMES: THE FUTURE OF LICENSING IN OPTICAL

Part one of a three-part look at what the leadership of frame manufacturing sees as the future of their industry—and what’s in store for ECPs

By AMY SPIEZIO

Common Ocular DISEASES

A look at the basics about three of the most common conditions

By JENEAN CARLTON, ABOC, NCLC

EDITOR’S LETTER

A New Year

FIRST PERSON

5 Questions for…

FRAME INTRODUCTIONS

What’s In?

LAST WORD

Meet Millie: CONSUMER 2.015

Making Rx Sun SALES SHINE

HOW PRESCRIPTION SUNGLASSES CAN GROW BUSINESS AND SOLIDIFY PATIENT RELATIONS

By Lindsey Getz, contributing writer

Sun Lens CHECKLIST

By KARLEN MCLEAN

FRONT LINES

{JANUARY 2015} The Hot List

LINES & LAUNCHES

Brand New

HR FORUM

Conflict Happens

ON THE WEB

Get Connected

News

VISIONOMICS

The Art of Delegation

PRACTICE ADVISORS

Your Missing Link

RETAIL OPS

Building For Business

STAR STYLE

Starry–eyed