Articles
BUYER’S FORUM
Buyers For Hire
BUYER’S GUIDE
Product Watch
SAYING GOODBYE
Creating an exit strategy when it’s time to leave your retail optical business
By COLLEEN HANNEGAN
EYE ON EQUIPMENT
Finishing School
FRAME INTRODUCTIONS
What’s In?
Today’s SPECIAL
MAKING SURE EMERGING PRESBYOPES IN YOUR MARKET DON’T KEEP YOU…AS WELL AS THEIR MENUS…AT ARM’S LENGTH
By ERINN MORGAN
FIX AND FIT
Raising Frames
LAST WORD
Millennial Matters
HR FORUM
“How YOU Doin’?” (and Other Questions)
LINES & LAUNCHES
Brand New
MERCHANDISING RESOURCES
Helpful Tools
Store Design: Visual Effects Optical Finds Space
The steps a Chicago optometrist took to break away from his 25-year location and realize a rebirth at a high-traffic boutique around the corner
By ERINN MORGAN
INDUSTRY INTEL
A look at The Vision Council’s report and recent research on the state of optical
ON THE WEB
Get Connected
MARKETING MATTERS
A Little Yelp From Your Friends
STAR STYLE
Starry-eyed
Out of THE BLUE
A primer on what you need to know, and how you can better serve your patients and their blue light exposure
Product SHOWCASE
Lens Products That Can Benefit Patients And Protect Their Ocular Health
Success STORIES
A roundtable of ECPs shares how they have turned patient education and lens products into a business building block