Articles
ARCHITECHTURE: NOSE PADS
From fit to function, these little details mean a lot in terms of creating great eyewear
ASK THE LABS
The popularity of glass lenses may have decreased, but for some patients, pristine optics and scratch resistance makes them a winner
BUYER’S FORUM
Thawing your sales this season means keeping your styles fresh
BUYER’S GUIDE
A look at the latest launches
LADIES FIRST: SUN AND SPORTS EYEWEAR FOR WOMEN
An inside look at the new female consumer—plus four tested tips on how to position your sports sunwear products to the fairer sex
By ERINN MORGAN
GETTING IN THE GAME
A panel of sports eyewear retailers talks about how they grew their business through Rx programs
By SUSAN TARRANT
EDITOR’S LETTER
Pets in practice…a hot new staffing trend in optical
FRAME INTRODUCTIONS
The latest in frame line extensions
FIX & FIT
No, this isn’t a book review; but reading it can help you work smarter with spring hinges
MERCHANDISING BY COLOR
Any way you roll, using the color wheel in presenting product creates eye-catching displays that jump-start sales
By TRAVIS J. REED
LAST WORD
How tension and anxiety affect the workplace
LINKED IN
Golfers who need corrective lenses, especially PALs, have very specific visual needs and challenges. But they are also passionate about their sport, their equipment, and the clarity with which they view the greens
By SUSAN TARRANT
HOW I
Glass Explorer Matt Alpert, O.D., shares how Google Glass can benefit patients and practices
NEWS
News bits from the industry
HR FORUM
When it comes to interviewing job candidates, take your time and follow these steps to finding the right fit
LINES & LAUNCHES
The newest sunwear and ophthalmic eyewear collections from around the globe
LENS TIPS
The pluses and minuses of prescribing and processing wrap sunwear to your patients
MARKETING MATTERS
A beginner’s guide to promoting business with video marketing
MERCHANDISING RESOURCES
Sales drivers and promotions
STAR STYLE
What celebrities are wearing
ON THE WEB
Web-based eye exam program to debut this summer
ACCENT ON ACCESSORIES: ADDING on ACCOUTREMENTS
Industry veterans discuss the benefits of offering accessories and share their best tips for boosting business with these add-on sales
By ERINN MORGAN
ACCENT ON ACCESSORIES: Game CHANGERS
Whether playing on the field or in the water, athletic eyewear accessories can help improve performance and safeguard eyewear
ACCENT ON ACCESSORIES: Sellable SIDEKICKS
What’s trending in the eyewear accessories arena