Ask the Labs

Old and New Free-Form Finances

News

Vision Expo West, License Lineup, On the Town

Eye on Equipment

Quantum Shift

Frame Introductions

New frame releases

FYI

News bits from the industry

Retrospectives

Private Label Pros and Cons

Frame Materials Guide: In the Raw

A go-to guide to today’s most used, most coveted, and most cutting-edge raw frame materials

By ERINN MORGAN

How I...

Building the Practice of the Future

Last Word

Managing the Unmanageable

Going Digital

The growing products and prospects for the digital lens arena

By KARLEN MCLEAN

Luxury Shop Rundown

With so many shops opening, it has become difficult to keep track of the who, what, where, and when of it all. To help put things in perspective, here's a roundup of some of the key players in the luxury boutique expansion

Marketing Matters

Case Study: Search Engine Marketing

Labs Listen to ECPs

This OLA-sponsored article looks at what ECPs want from their labs

By Alex Yoho, ABOM

Lines and Launches

What’s new for buyers

Merchandising Resources

Sales drivers and promotions

Partnership as an Exit Strategy

How it can help smooth the transition from practice owner to seller

By BILL NOLAN