Ask the Labs

Easy Double-D Segs

By KARLEN MCLEAN

Buyer’s Forum

Do More, Make More

Buyer’s Guide

Tools of the business

Editor’s Letter

One Giant Step

Clearly...A Whole New World

This OLA-sponsored virtual roundtable addresses how to make the most of today’s AR technology

By Alex Yoho, ABOM

News

Plans for Safilo’s future; Vision Expo West wrap-up; new location for Silmo 2010; CEO named at Carl Zeiss Vision

Fix & Fit

Spectacle Lens Measurement Tips

By Alex Yoho, ABOM

Frame Introductions

New frame introductions

FYI

News bites from the industry

Last Word

Kids’ Vision by the Numbers

By Tara Rosenzweig

Marketing Matters

Health Fairs Step-by-Step

By KARLEN MCLEAN

Future Features, Technology Trends

A look at the progress and potential of new products in the lens marketplace spurred by the digital processing revolution

By KARLEN MCLEAN

Hot Topic: Premake, Don’t Remake

Creating a prevention plan that stops spectacle lens remakes before they start

Store Profile: Silver Lining Opticians

A focus on retro classic styling and vintage frames forges an entirely new direction at this New York City optical shop

By ERINN MORGAN

Lines & Launches

What’s new for buyers