ASK THE LABS

Back to Basics

By KARLEN MCLEAN

BUYER'S FORUM

Happiness Is

BUYER'S GUIDE

Tolls of business

editor's letter

Back to Basics

CONTACT LENS CLOSE UP

Practitioner and Patient Perspectives

By KARLEN MCLEAN

FIX AND FIT

Ordering Lenses That Will Fit

By Alex Yoho, ABOM

FRAME INTRODUCTIONS

The latest in eyewear

FYI

News bits from the industry

How to to Sell or Buy an Optical Business

Part three of our series provides tips for sellers and buyers on riding into the sunset with a successful sale

By ERINN MORGAN

LAST WORD

MAKE ME A MATCH

By ERINN MORGAN

The Material World

A global guide to some of the materials that make up today's frames

By ERINN MORGAN

UV Rise

Start a new day for your practice by building your knowledge of the core features and benefits of UV

By KARLEN MCLEAN

The Show Allure

Follow these revenue-enhancing pointers and you'll reel in prize-winning trunk shows every time

By KARLEN MCLEAN

Lines & Launches

What's new for buyers

By ERINN MORGAN