Anatomy of a Buyer

Grab your slice of the retail pie by finding and training a buyer who will increase your bottom line

By Martine Rothstein Illustrations by Leonardo Da Vinci

AR Plays Catch-Up

With sales approaching 25 percent of all lenses dispensed in the United States, AR is on the brink of leapfrogging into high usage

By Joseph L. Bruneni

Ask The Labs

The changing world of AR and photochromics; The right tools make difference; Experience vs. instrumentation

By Joseph L. Bruneni

How I...

Partner With My Frame Rep

By Marcy Bruch

Lens Tips

Photochromics for All

By ERINN MORGAN

Mastering the Mix

Learn how to fine tune your sunwear assortment for faster turns

Optical Pioneers

John Jacob Bausch...turning rubber into gold

By Joseph L. Bruneni