Add-On Sales Add Up

How merchandising accessories can boost your bottom line

By Marcy Bruch

Ask The Labs

Help for mature eyes: Seeing clearly: When words fail

By Joseph L. Bruneni

Color Your World

Building business with cosmetic contact lenses

By AMY SPIEZIO

Driving Your Practice

Don't Be Left Out of the Loop

By Vision Council of America

Fix and Fit

Keeping those lenses in the frame

By Alex Yoho, ABOM

Focus on Low Vision

It's in the cards

By Stephanie K. De Long

Lines and Launches

What's New for Buyers

By Marcy Bruch Photography by Peter Baker

The Ethnic Edge

The Selling into the young, urban look

Personalized PALs

A look at the latest developments in progressive addition lenses

By Joseph L. Bruneni Photography by Peter Baker

How I...

Position photochromics to post-Lasik patients

By ERINN MORGAN

Perspectives

Narrow Your Focus