ASK THE LABS

Color Me Healthy

By Joseph L. Bruneni

Creating a kid-friendly space

Do customers walking in know immediately that you carry children’s frames, let alone where they are?

By SUSAN P. TARRANT

EYE ON EQUIPMENT

Small-sized PALs for Small-sized Customers

By SUSAN P. TARRANT

In Search of Poly

A trip across the country, shopping in various optical shops, reveals some intriguing realities about how dispensers are promoting polycarbonate lenses for kids

By ERINN MORGAN

LINES & LAUNCHES

Function Meets Fashion

By Marcy Bruch

What's Cool in School

Young children look to teens for trends, but express their individuality through color

By Marcy Bruch