Adidas Sport Eyewear launches the Powervizn Lens System from Marchon, designed to enhance visual clarity, contrast, and control for athletes in a variety of sports and outdoor environments.

Set to be integrated across the brand’s eyewear collection, Powervizn addresses 4 key performance factors: light conditions, terrain type, external visual distractions, and enabling lens technologies. According to the company, the system combines base lens tints with High Contrast Technology, mirror coatings, and protective treatments intended to regulate light transmission, reduce glare, and enhance depth perception.

The High Contrast Technology from Adidas is engineered to enhance color definition and terrain visibility, while precision mirror coatings help reduce glare from reflective surfaces, Marchon notes.

According to the company, the lenses are optimized for multiple light categories—including bright sunlight, low-light conditions, and photochromic environments that shift throughout the day—are tailored to different terrain types—including road, trail, snow, and water environments, with the goal of improving surface definition and obstacle detection. To further help address environmental conditions during activity, hydrophobic and oleophobic coatings are applied to both sides of the lenses to repel moisture, dirt, oils, and fingerprints and maintain visual clarity, Marchon shares.