Featured
It's a Movement
Here, EB aligns with three incredible NYC-based professional dancers who lay claim to such resume builders as the Alvin Ailey American Dance Theater and the Broadway show, MJ the Musical, to unveil the most enticing style trends this season.
By ERINN MORGAN
The EB Merchandising Masterclass
Three top-tier practices share their secrets to product merchandising success in the optical.
The Big Vision Expo West Guide
Essential Continuing Education Highlights
Enticing Event Lineup
Satiating Après Eats + Shows
By EYECARE BUSINESS
Departments
The Optometric Business Tracker
EB and GPN Technologies continue to share U.S. practice data with a refreshed + simplified focus on the state of the industry.
The EB Optical Checklist
Optician + optical manager Sheena Taff shares a checklist of tips for business success with the change of seasons.
By Sheena Taff
Staff Training, Hiring + Retention
Revealing average salaries across the country + the inside line on staff compensation packages.
By Stephanie K. De Long
Sustainability in Practice
Data continue to show consumers are increasingly seeking out sustainable products and shopping experiences—a powerful insight that means more opportunities for your business.
By VERONICA DAUB
Visual Merchandising + Store Design
Bookmark these trends to modernize your practice’s store design.
By KERRI ANN RAIMO
Lab Insider
Two pro ECPs unpack the benefits, challenges, and solutions of their own in-house processing labs.
By VERONICA DAUB
Low Vision
The connection between mental health and low vision cannot be overlooked.
By VERONICA DAUB
Back to Basics
This installment of EB’s back-to-basics series focuses on achieving successful patient measurements and adjustments with the right array of optical tools.
By Sheena Taff
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
[In Case You Missed It]
Web Exclusives
The Store is a Selling Stage
Staff Training Tips: September