Featured
Female Form.
Bold and beautiful, yet delicate and detailed. Women’s eyewear this season leans into fashion and form.
By ERINN MORGAN
The EB Lookbook
Take pointers from this season’s trending Pantone color palette to invigorate your optical assortment and practice interior.
By KERRI ANN RAIMO
The Hiring + Training Tip Sheet
Three expert ECPs unpack their must-read, hard-earned strategies for recruiting and training to retain employees.
By Stephanie K. De Long
Departments
TrendSpotting
By ERINN MORGAN
The Optometric Business Tracker
EB and GPN Technologies continue to share U.S. practice data with a refreshed + simplified focus on the state of the industry.
The Optical Checklist
By Sheena Taff
Sustainability in Practice
Continuing to emphasize sustainability in practice, EB connected with two ECPs dedicated to eco-conscious operations.
By VERONICA DAUB
Back to Basics
This edition of EB’s back-to-basics series offers an overview of photochromic lenses—from how they work to ideas for styling.
By Sheena Taff
#EBNewProducts
By KERRI ANN RAIMO
Web Exclusives
Catering to Affluent Consumers
Staff Training Tips: October