Featured
A Little Bit of Luxury.
Upscale eyewear offerings are also rising to the demand, with a gorgeous lineup of standout looks defined by oversized shapes, bold details, and cutting-edge colors. Here, we outline five key trends.
By ERINN MORGAN
The EB Lookbook
Boost sales success with a fresh-from-the-runway outlook on this season's top fashion + eyewear trends.
By KERRI ANN RAIMO
The Case for Premium Progressives, Now.
The quantum shift in consumer mindset has opened the door for premium progressive lens products. Expert optician + optical manager Sheena Taff shares why.
By Sheena Taff
Departments
Optometric Business Tracker
As practices across the country dig out of the Covid downturns of 2020, exam and sales data reveals ongoing recovery. Here, EB partners with GPN to provide coast-to-coast data.
The EB Optical Checklist
Optician + optical manager Sheena Taff shares crucial intel for providing an elevated patient experience.
By Sheena Taff
Staff Training
EB’s exclusive Staff Training Virtual Focus Group Study unveils 2021’s key ECP training trends.
By Stephanie K. De Long
Low Vision
The Covid-19 pandemic required low vision specialists to come up with innovative solutions. Here, we highlight smart new programs + lasting ideas.
By Stephanie K. De Long
The Communication Masterclass
Leading through a new lens à la Gilan Cockrell, O.D., who served up vision care to a whopping 50 patients daily in 28 years of practice.
By Denise Power
Lab Insider
Fourth-generation Harvey & Lewis Opticians shares a dawn-to-dusk rundown of how it operates a state-of-the-art lab facility.
By Stephanie K. De Long
Visual Merchandising + Store Design
Covid-19 undeniably boosted online shopping, but as brick-and-mortar locations revamp their store design, creating an appealing in-store experience is now more important than ever.
By KERRI ANN RAIMO
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
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