Featured
Opening Night
Today’s pandemic-fueled, challenging times call for a reboot on business, and one key concept rising to the fore is the importance of entry-level price point eyewear that simultaneously serves up affordability, style, and quality. Here, we curate a
By ERINN MORGAN
Sports Vision: Aaron Jones
The NFL star sits down with EB to talk about everything from this highly unusual season and his on-field vision needs to his visionary alliance with Oakley.
By ERINN MORGAN
The Great Reboot
The mayhem of 2020 has everyone scrutinizing once-trusted institutions. For eyecare professionals, it’s an opportunity for a Do-Over to deliver where online sellers cannot. Here, we reveal 7 critical strategies.
By Denise Power
Try a Little Tenderness
Sales savant + brick-and-mortar expert Bob Phibbs shares three smart ways to deliver an extra measure of caring when consumers crave it most.
By Denise Power
Departments
Optometric Business Tracker
As eyecare businesses are getting back to business, exam and sales data reveals a strong recovery. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.
The EB Optical Checklist
Optician + optical manager Sheena Taff outlines crucial steps for prepping your practice amid uncertainty.
By Sheena Taff
Staff Training
Love ’em or hate ’em, in today’s new normal, many practices, states, and localities require masks—here’s how 3 ECPs are handling noncompliance.
By Stephanie K. De Long
Framebuyer: Color Report
Make your product assortment pop and differentiate your business’s interior by adding in eye-catching, on-trend tones for Fall/Winter 2020/2021.
By KERRI ANN RAIMO
Contact Lenses
EB checks in with 2 eyecare pros to pinpoint 3 innovative strategies for selling contact lenses in a Covid world.
By KERRI ANN RAIMO
The OD Connection: Best Practices Primer
Strong partnerships and alliances can always help, and especially now during the pandemic’s challenges.
By Stephanie K. De Long
Low Vision
How to help patients cope with social isolation coupled with vision loss during the pandemic
By Stephanie K. De Long
#EBNewProducts
By KERRI ANN RAIMO
ICYMI
[In Case You Missed It]
Web Exclusives
The Great Reboot Continued
By Denise Power